MEXICO CITY — Luxury jewelry maker Cartier isn’t known for giving stuff away, but in the case of one Mexican man, they pretty much did.
Rogelio Villarreal was paging through Cartier’s web page in a moment of idleness when he came upon on offer that seemed too good to be true. “I broke out in a cold sweat,” he wrote on his account on X, formerly known as Twitter.
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Cartier apparently had made a mistake and listed gold-and-diamond earrings for 237 pesos ($14), instead of the correct price, 237,000 pesos ($14,000). Villarreal ordered two sets.
What followed was months of back and forth during which he says Cartier offered him a consolation prize instead of the jewelry, and during which Mexican officials backed his position that the company should honor the advertised price.
Villarreal finally got the earrings last week, at his price, and he posted a video online of himself unboxing the merchandise. But he soon grew tired of the public attention — finding not all that glitters is gold — and on Monday posted, “Alright already, talk about something else, I’m tired of the earrings being the only thing anyone knows about my personality.”