Coaster to Amp Up Design And Merchandising With Return of Respected Industry Leader Crystal Nguyen
Furniture World News Desk: Leading North American furniture distributor Coaster Fine Furniture announced that it is set to amp up its design and merchandising with the return of respected industry leader Crystal Nguyen.
Following a three-year period away from Coaster, Nguyen has rejoined the Coaster Fine Furniture leadership team as vice president of merchandise and strategic product planning. In returning to Coaster, Nguyen is intent on elevating the company’s product line in both design and value.
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“While Coaster has always been known for our high values in promotional to mid-priced goods, our goal is to bring a refreshed direction of trending designs, value, material and construction integrity,” she said. “This is what today’s consumers desire and I feel very confident that we are going to be able to bring a more fashion-forward sense to Coaster at an affordable price point.”
Nguyen is a 30-year veteran of the industry with a rich background in merchandising, management, product design and business development. She spent 15 years at solid wood wholesaler A-America as vice president of merchandising and key account sales. She later joined Coaster as vice president of merchandising, a position she held for over eight years. For the past three years, she has served as vice president of business development at Madrona Home, a furniture design firm.